There’s no doubt social media is a very powerful tool for businesses to nurture their audience, grow their brand, benefit from word-of-mouth and generate targeted leads. However, it can also encourage disgruntled customers to publicly complain and leave negative feedback on a business’s social media page. Dealing with dissatisfaction for everyone else to see can be quite uncomfortable.

Remember, social media is a great opportunity for you to experience free marketing and word of mouth, and it starts with quality customer service.