Unhappy customers make their dissatisfaction known to the companies that drop the ball. That means hearing a customer complaint gives you a rare opportunity. An opportunity to make things right and improve customer experience by turning a problem into a solution.

A negative situation turned into a positive will actually improve your customer’s perception of your business compared to customers who never experienced a problem in the first place. Making sure you handle complaints quickly, smoothly, and effectively can have your customers offering you compliments instead.