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Copywriting Mastery (DigitalMarketer01)


Description
In this course, you'll discover proven online and offline secrets to writing copy that grabs attention, sets you apart, and SELLS. You have 16 downloadable resources for your references.

Duration: 05:45:00

Disclaimer: This is for internal use only. This is a paid course through Digital Marketer and this is being shared internally only in Trafilea for reference.
Content
  • Welcome
  • About the Course
  • Section 1: Core Concepts of Copywriting
  • 1.1 From the Instructor
  • 1.2 Copywriting and the Value Journey
  • 1.3 What is Copywriting?
  • 1.4 Three Fundamental Rules of Selling
  • 1.5 Defining the Prospect
  • 1.6 Connecting with the Prospect
  • 1.7 The Big Idea, The Power of One
  • 1.8 Research Overview
  • 1.9 Secret Simple Formula for a Successful Sales Letter
  • 1.10 Recap: Everything You Already Know!
  • Section 2: Diving Deeper Into Effective Copywriting
  • 2.1 The Theory of Resistance
  • 2.2 Write Like You Talk
  • 2.3 The Secret of Writing With Passion
  • 2.4 The Power of Stories
  • 2.5 Find Your Voice
  • 2.6 Writing Your Story
  • Section 3: What is Your Copy Really Selling?
  • 3.1 Its All About Benefits
  • 3.2 The Future Benefit
  • 3.3 Deeper Benefits
  • 3.4 Your USP (Unique Selling Proposition)
  • Section 4: Persuading Your Prospect
  • 4.1 Before and After Grid
  • 4.2 Before and After Grid Examples
  • 4.3 The Myth of You & The Power of Intimacy
  • 4.4 Power and Core Emotions
  • 4.5 Core Emotion Examples
  • 4.6 The Golden Thread
  • 4.7 The 4-Legged Stool
  • Section 5: Anatomy of a Sales Promotion
  • 5.1 Headlines
  • 5.2 Leads
  • 5.3 The Sales Argument
  • 5.4 The Close
  • 5.5 Guarantees
  • 5.6 The P.S.
  • 5.7 The Secret of Transubstantiation
  • 5.8 Example: Classic B2B Sales Letter
  • 5.9 Example: Modern B2B Sample
  • 5.10 Example: Modern Web Sales Promotion
  • Section 6: Copywriting Secrets from the Masters
  • 6.1 Secrets 1-10
  • 6.2 Secrets 11-20
  • 6.3 Secrets 21-30
  • 6.4 Secrets 31-37
  • 6.5 Call to Action
  • Learning Evaluation
  • Post Learning Survey
Completion rules
  • All units must be completed
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