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Sales & Marketing → Content

Content Marketing Mastery 2019 Edition (DigitalMarketer04)


Description
In this course, you'll learn how to craft and execute a content strategy that utilizes more than just your blog. Using these high-yield strategies, you’ll spread your brand’s message to new audiences and existing prospects alike, by providing genuine value in advance.

Duration: 03:50:00

Disclaimer: This is for internal use only. This is a paid course through Digital Marketer and this is being shared internally only in Trafilea for reference.
Content
  • Welcome
  • Section 1: Start Here
  • 1.1 Here's What To Expect
  • 1.2 Content Marketing: The What and Why
  • 1.3 The Content Marketing Formula
  • 1.4 Create a Customer Avatar
  • 1.5 Content Marketing and the Customer Value Journey
  • 1.6 The Most Dangerous Myth in Content Marketing
  • 1.7 The "Content Baton"
  • Section 2: Content That Drives Awareness
  • 2.1 Content That Creates Awareness and Engagement
  • 2.2 Goals at the Awareness & Engagement Stages
  • 2.3 5 Staple Content "Wrappers"
  • 2.4 Content Type: Blog Article
  • 2.5 The 10-Point Blog Post Audit
  • 2.6 Content Type: Podcast
  • 2.7 Content Type: Video
  • 2.8 Content Type: Social Update
  • 2.9 What Should My Post Be About?
  • 2.10 How Should I Get Traffic To My Post?
  • 2.11 Engineering Engagement
  • 2.12 The Gate: From Awareness to Subscription
  • Section 3: Content That Generates Leads
  • 3.1 Content That Generates Leads
  • 3.2 Goals at the Subscribe Stage
  • 3.3 Content Type: Lead Magnet
  • 3.4 7 Types Of Lead Magnets
  • 3.5 The Squeeze Page
  • 3.6 5 Ways to Funnel Traffic To Your Squeeze Page
  • 3.7 The 10-Point Lead Magnet Audit
  • 3.8 Content Type: Event
  • 3.9 In-Person Events at the Subscription Stage
  • 3.10 Online Events at the Subscription Stage
  • 3.11 The "Left Turn": From Subscriber to First-Time Buyer
  • Section 4: Content That Sells
  • 4.1 Content That Sells More (And More Often)
  • 4.2 Goals at the Convert Stage
  • 4.3 Goals at the Ascend Stage
  • 4.4 Anticipating and Satisfying Intent
  • 4.5 Content Type: Customer Story
  • 4.6 Content Type: Product Demo
  • 4.7 Content Type: Product Comparison
  • 4.8 Content Type: Event
  • 4.9 The Gray Area Between Copywriting & Content Marketing
  • 4.10 Indoctrination & Onboarding: From Buyers to Loyal Raving Fans
  • Section 5: Content That Increases Retention & Loyalty
  • 5.1 Content That Increases Customer Retention & Loyalty
  • 5.2 Leveraging Awareness Content
  • 5.3 Content Type: Welcome Email
  • 5.4 Content Type: About Page
  • 5.5 Content Type: Packaging & Package Inserts
  • 5.6 Content Type: Support Documentation
  • 5.7 Content Type: Events
  • 5.8 Digging a Competitive Moat with Content Marketing
  • Learning Evaluation
  • Post Learning Survey
Completion rules
  • All units must be completed
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